NAWMA Weed Control Managers Public Relations Checklist

A part of the payoff of a personal improvement program is a feeling of confidence and pride in what you are doing. It is important to the success of your program that others also perceive you as a professional carrying out a worthy and effective program. To accomplish this you must tell your story. This is public relations. Following is an outline to aid you in your public relations efforts.

Public Relations is Communication
Two-way communications between us and the people we serve, and the people who observe.

Organization informs public:
If it is good, organization thrives
If it is not, organization dies
Information Sources
Association training meetings
Chemical application guides
Conferences
Crop Watch
Educational meetings
Farm magazines
Industry meetings
Industry newsletters
Information Kits
Noxious Weed Newsletter
Pesticide newsletter
Research papers
University publications

Internet weed information sites such as:
Colorado Weed Management Association - http://www.fortnet.org/CWMA/cwma.
Weed Management Resource Library - weedlib@webaccess.net

Build Your Public Relations Reference Library With The Following:

Possible Categories
Crop Watch
Educational meetings
Exhibits
Farm magazines
File of photographs and slides
Industry newsletters
Information kits
List of available videos
News contacts
News releases
Noxious Weed newsletter
Pesticide newsletter
Public agency contacts
Published articles
Vocational Agriculture
Weed Management Resource Library
Weed Science Journals

Dispensing Information

News Releases to Print Media
Newspapers
Newsletters
bulletFarm Service Agency
bulletExtension Service
Types of Releases
How to
Report of activity
Planned actions
Explain program
Program accomplishments
Success stories
Column
Information Meetings
Joint meetings
bulletExtension Service
bulletRC&D
Authority sponsored
bulletSchools
bulletLuncheon programs
bullet4H and VoAG
bulletFarm organizations
bulletBy invitation
Exhibits and Posters
bulletBank lobby
bulletBarber shops
bulletCo-ops
bulletCounty fair
bulletExpositions
bulletExtension service meetings
bulletExtension Service lobby
bulletSale barns
Mailings
bulletLetters
bulletAdopt-A-Road sponsors
bulletAlfalfa Growers
bulletHomeowners associations
bulletLandowners
bulletNeighborhood associations
bulletPublic land managers
bulletRealtors
bulletChristmas tree growers
bulletNurseries
bulletDevelopers
Mailer inserts
bulletUtility bills
bulletFSA newsletter
bulletCo-op mailings
Tours and demonstrations
bulletTreatment comparison plot
bulletTwilight tour
bulletSelf-guided tours
bulletJoint tours
Direct contact
bulletVisits to their house or office
bulletInvitations to stop by the office
bulletTelephone contacts
Radio and TV
bulletDevelop a working relationship
bulletContact them about possible stories
bulletSet up a regular program
Bulletins and circulars
bulletTypes
bulletExplain your program
bulletHow to Door hangers
bulletDistribution
bulletSame locations you use exhibits
bulletMailing inserts
bulletOffice pamphlet rack
Getting others to tell the story
bulletExtension service educators
bulletVoAg instructors
bulletSchool teachers
bulletStudents Weed board members
bulletLandowners
Public relations activity schedule
Most important tool for effective public relations
Timing is key to good communications
Key to correct timing is a schedule

SAMPLE:
Weed Control Manager's Public Relations Activity Schedule

JANUARY
Crop Protection Clinic exhibit
Make contacts with public land managers
FEBRUARY
Private applicator training -- comments and exhibit
Farm Lease Arrangements -comments and exhibit
Make contacts with local media
MARCH
Letters to Adopt-A-Clean Road sponsors
Spring musk thistle control news release
Spring inspections news release
Distribute posters
APRIL
Importance of follow-up in effective control news release
Breaking up old alfalfa fields news release
Letter to alfalfa growers
Managing pastures news release
Mailing insert FSA newsletter
MAY
Spring general notice
Control after bolting news release
Spring leafy spurge control news release
Hay inspection news release
Seeding areas news release
Public land managers control efforts news release
Roadside control efforts news release
JUNE
Canada thistle news release
Control of blooming thistle news release
JULY
Small grain pre-harvest thistle control news release
Treatment comparison plot
Inspection service for noxious weed free hay and mulch certification news release.
AUGUST
County fair - exhibit
Fall general notice Tall and bull thistle news release
Self-guided tour
SEPTEMBER
Letter to alfalfa growers
Report on spring-summer program news release
Fall inspections news release
OCTOBER
Fall musk thistle control news release
Fall leafy spurge control news release
NOVEMBER
Aerial spraying news release
Document treatment comparison findings
DECEMBER
Program accomplishments news release
Mailings to Vo Ag instructors

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